6 Things You Should Know About Conversion Rate Optimization

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Today, growth-minded businesses are definitely not neglecting conversion rate optimization. It is one of the most important growth techniques, because it allows a business to earn more revenue from existing customers, instead of paying more to acquire new customers.

Let’s see 6 things that you can not miss about CRO

  1. Conversion rate optimization is about simplicity.

CRO is anything but simple! There are a lot of complicated terms, numbers, analytics, and percentages.To successfully implement conversion optimization, you need to have the mindset that simple is better.

A simple website are actually better. Simple websites convert better, flow better, attract more engagement, and encourage action.

The less clutter there is on a website or landing page, the more likely it is that a customer will convert on the call to action.

  1. The best tests are split tests.

Testing is at the heart of CRO, so this makes complete sense.

If you’re in the geek-out-over-testing category of people, you may be tempted to try multivate testing or other forms of complex testing.

Advanced techniques have their place, but usually, the best approach is the simplest one:  a standard split test.

Running a few obvious A/B tests is the fastest way to get results and see momentum in your conversion optimization efforts.

  1. Conversion optimization best begins with an understanding of the user.

According to experts, stage of discovering — gathering data on the customers, learning their objections and problems, and understanding who they are. is the most important.

It makes sense. If you don’t understand who your customers are, how can you optimize for them?

  1. You should run an A/A test before you run an A/B test.

Have you heard about A/A test? Before you run your A/B test, you should first run an A/A test.

An A/A test is running a test on two identical versions of the same page. Why would you do this? It’s all about baseline data. There shouldn’t be any major differences between the two. The A/A test is simply a dry run of your split test, to make sure that the software is working correctly and establish a benchmark for the average number of conversions during a given time.

  1. Improving your content is one of the fastest ways to improve your conversions.

Ask any expert, and they will agree that content is one of the most important elements of conversion optimization.

An impressive headline, attractive content, or even changing the font can produce massive differences in conversions.

  1. If you eliminate friction, you will improve your conversion rates.

Friction kills conversion rates. Most of the time, conversion optimizers are concerned with improving the site experience, adding features that aid in conversion, orincreasing persuasive elements.

Friction is anything that gets in the way of conversion. A slow-loading website, for example, could be a form of friction, because those extra seconds of load time make the user impatient or cause them to bounce from the site.

Friction may be present in the confusing design of the website, causing the user to be unsure about where and how to click.

These elements, both small and large, can become part of the friction of the website, producing a downturn in conversion rates.

Conversion rate optimization is still a growing field.  Now is the time to deepen your skills, grow your understanding, and improve your conversion optimization power.

Source: Forbes