After Facebook, Instagram is one of the leading social networks with more than 400 million monthly actives, of which 75% are outside the US1. While people come to Facebook to connect with friends and discover things from people they know, people turn to Instagram for visual inspiration and to explore the world through imagery, giving businesses the opportunity to connect with people in an environment where they’re open to learning about new things.
Since we started running brand awareness ads on Instagram a year and a half ago, businesses have seen impressive results, with 97% of campaigns generating significant lift in ad recall.2 Over the past few months, we’ve been working to extend the power of Instagram ads to more advertisers. Now marketers around the world have access to Instagram ads and can purchase them through most Facebook ad management tools.
Instagram ads now more widely available
Marketers use Instagram to tell visual and creative stories related to their business, and now all marketers have access to Instagram ads. Instagram ads are now available for purchase through Power Editor, the Instagram Ads API and select Facebook Marketing Partners.
Additionally, Instagram ads are now available in every country where Facebook ads are currently offered. Markets where Instagram ads are now available include: Russia, South Africa, Chile, Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Taiwan, Thailand, Turkey, Israel, Italy, Saudi Arabia, Poland, Spain, Argentina and Mexico.
Like Facebook ads, Instagram ads feature photos or videos and use Facebook targeting. Instagram ads that are available through Facebook ad management tools support both brand awareness and direct response objectives, including website clicks, mobile app installs and video views. And soon Instagram ads bought through the same tools will be available with more objectives, including website conversions.
Get started with Instagram advertising
With Instagram ads now more widely available and easily purchased, advertisers have more opportunity to connect with people. Instagram ads will continue rolling out to advertisers over the next few weeks.
If you’re interested in setting up Instagram ads, head to Power Editor or talk with your account manager or marketing partner. Or learn more about Instagram advertising.