Trends in web design, like fashion trends, come and go. The decision to follow a trend must depend on the needs of your users and your business to build the most impressive website.
To help understand what is going to happen in 2016, let’s take a look at 7 trends in prediction:
- Imagery Web Design Trend: Large Background Images
Stock photos still play a major role in digital communication, whether it’s an eCommerce store, portfolio or blog. People use images to engage more with users and illustrate the message they are trying to send. For a long time, the web has been suffering from cheesy and fake looking stock photography with super happy people wearing perfect smiles and suits.
The Nielsen Norman Group eyetracking studies have shown that people generally ignore cheesy and artificial looking photos. However, 2016 is the year of genuine imagery and you should take advantage of using real photos to connect with your audience in a genuine way.
Free Stock Photo Websites:
- Unsplash is a great place for getting great looking photos of various objects including people, technology, nature, and more. You can use photos for personal or commercial purposes without any attribution.
- Raumrot is a collection of free handpicked stock photos for your commercial and personal works.
- Gratisography provides free beautiful high quality photos with a creative spin for your personal and commercial projects.
- Life of Pix has a huge variety of natural looking stock photos that are free to use for any project without any attribution.
- Video Background Web Design Trend
Websites generally are storytelling tools and storytelling can be more effective when visuals and motion are involved so the ideas and emotions can be transferred to the visitor easier. We’ve seen businesses implementing video in their websites. In 2016, this trend will grow even more with the endless possibilities of 3D graphics and HD quality videos to build that impression of real life experience.
The downside of this trend, however, is extended load time. Many websites solve this problem by beautifully designed loading screens but it doesn’t change the fact that people still have to wait for the full experience to load.
- Personal Branding Trend In WebDesign
Personal branding exists whether you focus on it or not. Your identity and your image (how you are perceived by other people) are very different. The main focus of personal branding is to align vision and mission so you are perceived as you’d like to be instead of people speculating and having different opinions about you.
- Web Design Trend – Mobile First Websites
Web usage patterns are changing and statistics cannot be ignored if you want to succeed in today’s market. Every third website visitor now uses a mobile device and websites that do not offer mobile optimised versions are causing an unpleasant experience and eventually losses money as users tend to abandon the website if it doesn’t render well on mobile device.
- Modular Design (Grid Based) WebDesign Trend
Modular or grid based design, also known as cards/tiles design approach, is not new in the web design scene, but it started to get more traction as it is reusable and very responsive-friendly with the tiles stack nicely on different screens and form a flexible layout that looks nice and clean on any screen size.
- One Page (Single Page) Web Design Trend
It simply makes more sense from the UX perspective – Rebecca Gordon’s research“Everybody Scrolls” shows that users love scrolling.
Scrolling is winning over clicking due to the changing web browsing patterns. As mentioned earlier, mobile device usage growth has influenced the way websites are designed nowadays. With smaller screens and super natural touch scrolling movement, people prefer to scroll around instead of clicking on the links and waiting for the content to appear.
- Material/Flat design Web Design Trend
Flat design was quickly adopted by designers and big tech companies like Apple that basically killed skeumorphism very quickly.
Some of the advantages of using the new paradigm are that flat design forces designers to focus more on content, pick the right colors to help users navigate through designs, and use white space with care.
What do you think the next big things in Website Design? Let’s share with us !